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Marketing

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Viral Reality

by Per Zennström For a long time now I have been intrigued by the work of Studio Total and their work in communication, PR and advertising and especially their unconventional and highly successful methods using viral marketing and/or guerrilla campaigns. Recently I had the privilege to be Skyping with Per Eriksson from Studio Total on […]

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We’re addicted to Fashion Brands

How did we come to this juncture in time where the public judges the quality of the product solely on the notoriety of the brand name? We have become obsessive compulsive brand addicts. It has gotten to the point where we would buy a knock-off just to say that we have a known BRAND!

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