Crossing Lines from Designer to Photographer and Visa Versa

Designer Photographers

There is a very strong trend that is not abating and that is the ambidexterity and multi disciplinary capacities of several fashion designers to become their own photographers and perhaps creative directors of their own line of clothing, accessories etc.

I think that is great, as it really shows us that if you are creative, it doesn’t really matter which tools you employ to express yourself and that the tool is just a means of concretizing the creative experience in to a viable product.

I myself have on occasion been asked to be a consulting creative director for brands as diverse as Lancôme, Dim, Club Med, etc… There are several designers out there that are employing very competent crews to aid in their realizing their visual goals, as would a film director, screen writer or producer. However, this does effectively diminish the possibilities of photographers whom had in the past been employed for their campaigns to seek work elsewhere. That is a tough call indeed!

It is for this reason, I am writing this post to say that I am seriously considering starting up a new line of clothing called “KanareK”…

I would love to get your feedback as well as your feeling regarding the new trend of multi-disciplinary creativity. Do you feel that it is here to stay, or just a trend due to a reaction to the economic malaise we are suffering at this juncture in time?

Let’s Talk…

About Benjamin Kanarek
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Fashion and Beauty Photographer. Some of the magazines I have shot for include: VOGUE (China, Portugal, Brazil, Italia, Paris and South America & Mexico editions), RG VOGUE Brazil, Harper’s BAZAAR (China, en Español & Latin America, Hong Kong, Italy editions), L’Officiel Paris, ELLE (Spain, Portugal and Greece editions), Madame Figaro (France), Cosmopolitan (France and Italy editions), Glamour (France), Votre Beauté, Jardin des Modes, Dépêche Mode, New York Daily News, Fashion District News, New York Times Magazine, W (British edition), WWD, Fashion Magazine (Canada), Flare (Canada), Oyster, Tank, WestEast…
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  • I think exploring other creative paths is only a natural progression for those who need to stay inspired and to achieve their creative vision. Sometimes our ideas and concepts are not fully interpreted by others the way we envision them to be. There are many tools and genres that can be enjoyed while still focusing on our roots. I say do what keeps you happy end enjoy your work to the fullest.

  • Dietmarkohl

    I am sure you will photograph your new Fashionline Yourself then Benjamin..unless you want a different kind of Flair for your Product.Photographing Designers wont be too many because it takes a lot of time to design and fabricate – to photograph it is another timeconsuming Effort.If the Designer works with a Photographer well together then the Results are great and impressive ones.I got no Problem with Designers photographing themselfs – unless its reduces the Products Quality and Style.

  • Maria H.

    It is indeed interesting to see this diy kind of thing going on with the designers taking over the visuals. But I think the industry is a bit like a chain, one feeds of the other, once you break it someone loses his money. Having said that photography has always been such a controversial medium, you can no longer be just a picture taker it’s become so popular and literally anyone can take a decent photo. It has to evolve and photographers will need to offer a lot more to the market. 

  • Older commercial shooters, especially those who thrived in the “film era”, should be well aware by now that the barriers and training/skill needed to use photography as a creative tool have all but dissolved. It has never been easier for virtually anyone in almost any field to try their hand at using a camera and editing tools to harness this visual power for whatever use they see fit. 

    To me, there is no point in adding this to the list of things we photographers worry about or stress over. Yes, some potential clients will no longer need us, as they will start to do many aspects of our jobs themselves. But I don’t think that changes to overall picture significantly enough for us to think this is a frightening trend…

    • That is why when ever possible we do the video, creative and retouching as a 360 degree turn key production.