If you are interested in the Fashion Industry and are serious about your craft, I highly recommend you spend the time to watch this highly revealing American VOGUE Editor-in-Chief Anna Wintour Bloomberg Game Changers video.
It is a real eye opener and allows the viewer to enter in to this microcosmic world where few have ever been privy to observe. At the least the video gives one a glimpse of the “Biz” from a rather novel perspective. Even though I have been in this fashion business for over 25 years, I still found it revealing and somewhat illuminating.
I have always been attracted to the persona of Anna Wintour and I must add that I have always perceived her as a rare breed and class act. Some have called her the “Ice Queen” and that she is inaccessible. I do not subscribe to that notion and believe that the reason she is perceived as such, is due to the nature of this business and the need to keep those who merit close proximity in a special circle. I have experienced first hand the difference between a friend and a “FRIEND”…
Nudge Nudge, Wink Wink Say No More, Say No More…
Got 25 minutes to kill on this misty Monday?
While there aren’t a whole lot of revelations in Bloomberg’s “Game Changers” documentary on Anna Wintour, there are a few solid who knews. The episode chronicles Wintour’s fashion roots from her days as a high school dropout (“it was the 60s” and she was “captivated by London’s cultural and social scene”) to her nomadic journey in magazine publishing.
Once a young Wintour was fired from Harper’s Bazaar, her inaugural American gig, for being “too European,” she was Vogue-bound. But she first took a detour to Penthouse founder and publisher Bob Guccione’s Viva, an erotic magazine for women where Wintour’s fashion editorials were widely recognized. (You’ll find that bit around 4:32.)
And while Wintour is often applauded for picking celebraties in lieu of supermodels as Vogue cover girls, this tactic resulted in subscription refunds at House & Garden, her second stop before helming the glossy.
Substituting empty rooms with celebrities and their lavish dwellings may have cost Wintour the job, but Teri Agins, former fashion writer for the Wall Street Journal notes that Wintour’s choices were “revolutionary,” adding “her plan to come in and do something that radical to an established magazine — the prospect for failure is high when you do something that gutsy.” (Check it out at 9:03.)
Upon her Vogue debut, Wintour was gutsy from the get-go. Her first front image featured Michaela Bercu in a $10,000 sweater… paired with $40 jeans. Elaborate shoots with the renowned photographers elevated Vogue‘s stature. Then the narrator reminds us that in 2003 Wintour created Vogue Living and Men’s Vogue, two brand extensions that were unsuccessful. (At Wintour’s defense — Teen Vogue was launched at the same time and is still on stands.) From the “The Anna Wintour Bloomberg Game Changers Video” Huffington Post