How did they Get that Top Model for that Fashion Magazine? The Casting Director might be the answer

Casting Call Prints

So your looking at some images in a fashion magazine like V, I-D, Love Magazine, Interview, Numéro and even VOGUE, Harper’s BAZAAR, etc… And you think to yourself, how did they get that Top Model for that issue of the magazine? You may have thought that the Fashion Photographer, the Magazine Production Coordinator or the Stylist phoned the model agency and put together a casting for the shoot and that was it.

Wrong! In most cases the difference between a great girl for a shoot and and incredible model for a shoot is the leverage a great Casting Director can offer.

Why? Because, they can negotiate Top Models that may not be willing to shoot for “X” magazine if their agency were contacted directly, by being able to offer the agency THAT next GREAT Ad Campaign they are casting for if they do this shoot for that photographer and magazine.

It is a literal balance of power balancing act. Casting Directors can get paid anything from Zero, if for some very good reason they feel it is worth their while to get involved in a low to no budget production to € 5,000 per production and more.

Casting Directors know who is who and where the next big thing is coming from and when to capitalize on that information. Casting Directors like Fashion Photographers, Models, Hair and Make-Up Artists also have their own Star System and the more reputable the Casting Director the more you can be assured that they will be able to pull off that casting to get you your Kate Moss or Giselle or Karlie Kloss or Freja Beha Erichsen or Natasha Poly.

Casting Call

If you don’t know the above names, better go back to the drawing board and do your homework

None the less, if you can afford a casting director and the notoriety of your job depends on using one, you will. But then again if you are already in the position to know this little nugget of information, you don’t really need to be reading this do you?

Michelle Lee for KCD

About Benjamin Kanarek
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Fashion and Beauty Photographer. Some of the magazines I have shot for include: VOGUE (China, Portugal, Brazil, Italia, Paris and South America & Mexico editions), RG VOGUE Brazil, Harper’s BAZAAR (China, en Español & Latin America, Hong Kong, Italy editions), L’Officiel Paris, ELLE (Spain, Portugal and Greece editions), Madame Figaro (France), Cosmopolitan (France and Italy editions), Glamour (France), Votre Beauté, Jardin des Modes, Dépêche Mode, New York Daily News, Fashion District News, New York Times Magazine, W (British edition), WWD, Fashion Magazine (Canada), Flare (Canada), Oyster, Tank, WestEast…
  • CW

    Are you missing part 19?

      • You know, your articles are just prophetic. Last two weeks, I worked really hard to get together a shoot for FHM India – they were going to shoot for two issues together – 5-7 page inside story for each model – managed to get two models which were agreeable to the editor.

        The shoot was for today. Unfortunately, one of the models dropped off the shoot y’day afternoon. The next 5 hours were spent in frantic calling to various model agencies to look for a replacement & what was available last minute was just below par…finally the shoot was canned.

        Its so frustrating…all that hard work, a great editorial shoot & the money…all gone 🙂 If only I knew a great casting director…if only…aaarrggghhhh. The joy of being a photographer. ha ha.

  • doctorontop

    Ben, Where do you find casting directors ? and is there any guide to how much they cost? Or is that a market driven thing by who they can provide for any given project. ?

    • I discussed the cost in my article. You can just Google the type of casting director you are seeking i.e. for Cinema, Fashion, Advertising etc. As well s the region you live in.